Because these fishing lures CATCH FISH! Our custom fishing bait, with their simple paint schemes and their extraordinary wobble action, stand out in the water, and in the tackle box. As an experienced fisherman of over 45 years, I can honestly say that, I have never caught more species of fish on the same lure (The Wobbler). Out of the thousands of fancy painted, high priced Bass fishing lures, Walleye lures, Northern Pike lures, Crappie lures, these are the best fishing lures I've used. Troll it slow for a walleye. Crank it fast for Pike. Crank it slow for top water Bass. There really is no "wrong" way to fish this lure.